Podcasts are great, right? Whether you're looking for fun, information, or advice, whatever niche you're interested in, you can probably find a good weekly podcast to listen to while you drive, jog, or do the chores. It's no wonder podcasts have been steadily gaining popularity over the years.
But podcasts are not just fun and games. As more and more business owners realise their popularity, podcasts have become an important aspect of online marketing. Yes, podcast marketing is a thing!
Whether you are looking for up-to-date business related topics, practical advice and business hacks, or ideas to see how you can use a business podcast as part of your own digital marketing strategy, these are some of the best business podcasts around.
Best Podcast with Longevity: Planet Money
This NPR show comes out twice a week and has well over a thousand episodes. Over the years, they have built a huge, faithful following and become one of the top podcasts on the topic of money.
The reason why listeners keep coming back for more? Each episode of Planet Money takes the audience on a narrative journey through the global economy. The topics are engaging and dealt with in a way that's easy to understand.
Best In-Depth Analysis: Money Talks
When you're listening to a bunch of experts discuss finance and major global economic happenings, you probably expect it to be very smart, and, unfortunately, very boring.
The thing about Money Talks is, that it delivers on the very smart part, but is actually fun to boot. In this business podcast by The Economist, the banter of the hosts balances out the serious topics. In each episode, they tackle one big topic and do a deep dive into its complexities.
This podcast was the winner of the British Podcast Awards. More precisely, it won the award of the Best Business Podcast for 2024. Yours truly - Subly - was the sponsor of this award and we’re VERY proud of it!
Best Show About Successful Entrepreneurs: How I Built This
Another winner from NPR, How I Built This with host Guy Raz is a great listen if you're interested in the behind-the-scenes of major companies and a peek into the minds of great entrepreneurs.
If you're a business owner who is looking for some motivation or inspirational stories, this is for sure one of the best business podcasts you can choose.
Each episode focuses on one of today's leading companies, and tells the story of how it rose to the top. Apart from being fascinating, this podcast is also chock-full of valuable lessons.
Best Short Format: Ninetwentynine
In just under ten minutes this podcast offers advice that might be especially useful for small business owners. Every episode features interviews with guests who explain how they grew their own business and reveal the one key secret to their success.
Best Expert Insights: TED Business
At this point, probably everyone has seen at least one TED talk, whether it was from a scientist or a best-selling author. But did you know that TED also has one of the most interesting business podcasts?
If you are looking for insightful talks with sound advice and actionable tips that you can easily incorporate into your own life, this weekly show is the one for you.
Best Business News: World Business Report
The BBC business podcast still remains the gold standard for news stories. With daily episodes, the stories it covers are always topical and fresh.
If you want to stay up to date with all of the latest events in the world of economy and finance - be it business wars, takeovers and mergers, cryptocurrencies, inflation or the prices of fuel - you should incorporate this podcast into your everyday life.
Best Take on Real World Problems: Money Clinic
If most top business podcasts fail to hold your attention because the topics don't seem particularly relevant to your life, then you should try out Financial Times' Money Clinic.
Host Claer Barrett and her guest try to tackle real life questions that you may not hear the answer to in other podcasts. This one is a great resource especially for younger people who need guidance on essential topics relevant to their own lives and some guidance on their way to financial freedom.
Best for Business World Newbies: The Goal Digger Podcast
You're looking for no-nonsense, tried and true business advice from someone who has built a successful personal brand? Look no further than this gem from one of the most successful female entrepreneurs, Jenna Kutcher.
A mix of personal stories and productivity tips, the main focus of this show is Kutcher's own success story and the exact way she got where she is.
If you're new to business, and need actionable advice, The Goal Digger Podcast is worth listening to for its honest look into the entrepreneurial world.
Best Interviews: The Tim Ferriss Show
This award-winning podcast frequently tops the business podcasts charts. Author and entrepreneur Tim Ferris has brought in an impressive number of business leaders, industry veterans, entrepreneurs and even pop culture celebrities who have shared their own experiences and business goals.
One of the all around best entrepreneur podcasts, it's a fascinating look into the biggest business minds of today.
Best Daily Podcast: Entrepreneurs on Fire
One of the best podcasts around, this show could in itself be a business lesson. With an archive of thousands of episodes and over a million listens every month, it's an online business giant which generates more profit than a lot of companies.
Every day without fail you can listen to host John Lee Dumas and his guests investigate different business models and tales of success. From entrepreneurs and startup founders to real estate investors, coaches and speakers, you will find this podcast is full of people who will change the way you think about work and money.
Best Marketing Tips: Social Pros Podcast
For any digital marketer, this podcast is required listening. Focusing on the current trends in content marketing and the social media industry, this show is a trove of treasures when it comes to strategies that will help your company stand out among the competition.
Best for Personal Finance: Brown Ambition
The goal of Brown Ambition is to help their listeners maximise their earnings, advance their careers and make smart financial choices. The twist is that this show, led by two female financial experts, focuses not just on general tips, but also the unique challenges women and entrepreneurs of colour face on their financial journey.
If you have a business of your own, it might be time to consider incorporating a podcast into your digital marketing strategy.
Podcasts have lately become one of the star players of content marketing, and many successful companies have their own branded show.
Producing a podcast is not easy, but in the long run, it's worth it. Especially if you have a start up, it could be a great way to draw your target audience to your business.
One of the best kept secrets of podcasting as a marketing tool is to use transcripts. Using podcast transcripts allows you to incorporate your podcast into your social media strategies in a plethora of different ways.
Whether you write blog posts, upload the transcripts to your website, or transform your audio podcasts into videos that you can upload to YouTube, using transcripts can be a game-changer when it comes to the reach and popularity of your show.
The process of creating podcast transcripts might sound like a lot of work, but in reality, all you need is a reliable transcription app to help you out.
With a tool like Subly, the process of creating a transcript and converting audio to text takes almost no time at all. The gains? Subly can help you use SEO to your advantage and make your podcast more visible.
With Subly, you can have an on the rise podcast in just a few episodes. But don't take our word for it, try it out for yourself!
